![]() Hannah Dailey: It may be partly due to the momentum she’s created with the past two Taylor’s Versions, but I think the main reason for Speak Now’s success is definitely the ongoing cultural phenomenon that is the Eras Tour. These re-recordings are basically the equivalent of legacy box sets but delivered during the prime of an artist’s career, which makes them obvious collector’s items. There are also multiple versions of the physical album you could buy, so if you’re a completist Swiftie, you’ve gotta have ’em all. No Swiftie collection will be complete with the (Taylor’s Version) projects, so it’s a must-own record. Katie Atkinson: With more than a half-million of those units in traditional album sales, I think the biggest reason is collecting. What do you think is the biggest reason for the debut-week increase for Speak Now? ![]() The 716,000 units for Speak Now is easily the most for any Taylor’s Version so far, breezing past the 605,000 that Red (TV) debuted with in 2021. Why did this first week mark her best Taylor’s Version showing yet? And how much bigger could those numbers still grow for future re-recordings? Billboard staffers discuss these questions and more below.ġ.
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